About Pinpointing Potential

“In this competitive world, companies need to go above and beyond to find out what their employees want and deliver on it”.
– Ciara Aspinall, Director-

Ciara Aspinall, founder of Pinpointing Potential.

Ciara Aspinall

I founded Pinpointing Potential with a simple vision to help businesses thrive by inspiring and developing talent and to drive business results with impact and purpose.

Originally from Belfast, I spent almost 20 years living in the Caribbean and now live in Cheltenham, England. I therefore consider myself to be in a unique and very privileged position to have more than one place that I call “home”.

I have a degree in Business Studies and German and a Masters’ Degree in Business Administration (MBA).

I am a Chartered Member of the Chartered Institute of Personnel and Development (MCIPD), a member of Society of Human Resource Managers (SHRM), a fellow of the Chartered Management Institute (CMI), a member of the Recruitment and Employment Confederation (REC) and a member of the Career Development Institute (CDI). I am an Investors In People Practitioner, a Genos Emotional Intelligence Training Practitioner and Master Trainer and am certified in a number of other evidence based behavioural leadership, employee engagement and feedback tools such as Insights Discovery, Clarity4D and Investors In People.

I am a people person through and through. I want to build relationships and make a positive impact on people’s lives and have over twenty years’ professional experience helping businesses to achieve excellence through their people. My experience spans throughout the professional services industry, working with some of the top international financial services and law firms; into the hospitality industry; SMEs; not for profit and charitable organisations. I have sat on numerous boards and assisted clients through significant organisational change.

I am an energetic motivator and problem solver with a successful track record of driving businesses, developing strategies that align to the company vision and values, hiring, training and developing the very best talent and providing them with exceptional opportunities to thrive. I develop long and rewarding partnerships with clients, providing incomparable levels of service.

My biggest professional achievement to date is helping to establish, grow, develop and lead a highly successful, highly regarded and innovative recruitment and training and development consultancy in the Cayman Islands. Being the Investors In People Champion for the company, our highest accomplishment was being accredited as a Platinum Investors In People employer and then measured and rewarded with the Investors In People Platinum Employer of the Year Award in November 2019.

I love working with companies who are passionate about their people and who believe in investing in them and firmly believe that investing in your employees is the smartest business decision you can make. Richard Branson put it best: “Customers come second, employees first. It's a philosophy that brings unexpected benefits to both the company and its clients”.

I live and breathe the company’s values. I have the highest levels of integrity in everything that I do. I am authentic – what you see is what you get! I am passionate, energetic and always looking for opportunities to give back. When I am not working in or on my business, I am happiest being surrounded by amazing family and friends and love meeting new people and understanding “their story”. I am passionate about health, fitness and well-being and looking at life as a dynamic adventure. I am a life-long learner and have a zealous lust for life.

Ciara Aspinall, founder of Pinpointing Potential writing on some paper.

Kate Evans

I have spent my working life helping people be their best, no matter what the scenario.

I started my career by qualifying as a Primary School Teacher in 2001 with a BA Hons QTS. I then left the profession in 2004 to have a “change of scene” and went into design and then on to training as an Image Consultant, before qualifying as a Personal and Business Coach in 2008. Seventeen years later my “change of scene” career move is now a firm fixture and I wouldn’t change it for the world!

I have built up my coaching practice over the past fourteen years; working with private individuals as well as within companies.; 80% of my clients come to me through recommendation. I have worked with teams from global organisations such as Investec Wealth Management and Alliance Healthcare as well as a range of small to medium size businesses such as private law firms, head-hunters and marketing agencies.

I coach managers, CEO’s, Managing Directors and team leaders as well as private individuals. The sessions are varied and client led; one day we could be dealing with time management techniques and then go on to discuss a complex HR challenge they are having with one of their employees. On another day I could be working with them on how they communicate with their team and we could finish the session discussing if they are getting enough sleep. Ultimately, I am there to ensure my client is living, working and being their most effective self. I teach, facilitate, support, challenge and listen …. And the sessions are there for my client to feel like they can drop their guard, say what they really think and understand how they can move forward from where they are. We set goals together, we work out how they are going to reach them and we explore their strengths and weaknesses so that they have a greater understanding of who they are and therefore how they can reach their goals in a way that makes sense to them.

Some clients come to me with very specific goals and a real focus; others come to me completely lost and needing my help to work out where they should start…either scenario and everything in between is what coaching is there to support.

My style is relaxed, personable and friendly which allows me to have honest, down to earth and pragmatic conversations. My clients regularly comment that my sessions are a like a “breath of fresh air”…and they leave feeling “invigorated and reenergised.”

I am a Member of the European Mentoring and Coaching Council.

Kate Evans, member of the European Mentoring and Coaching Council.
Clarity 4D Accredited Business Partner
Clarity 4D Accredited Business Partner
Clarity 4D Accredited Business Partner
Clarity 4D Accredited Business Partner