About Pinpointing Potential
“In this competitive world, companies need to go above and beyond to find out what their employees want and deliver on it”.
– Ciara Aspinall, Director-
I founded Pinpointing Potential with a simple vision to help businesses thrive by inspiring and developing talent and to drive business results with impact and purpose.
Originally from Belfast, I spent almost 20 years living in the Caribbean and now live in Cheltenham, England. I therefore consider myself to be in a unique and very privileged position to have more than one place that I call “home”.
I have a degree in Business Studies and German and a Masters’ Degree in Business Administration (MBA).
I am a Chartered Member of the Chartered Institute of Personnel and Development (MCIPD), a member of Society of Human Resource Managers (SHRM), a fellow of the Chartered Management Institute (CMI), a member of the Recruitment and Employment Confederation (REC) and a member of the Career Development Institute (CDI). I am an Investors In People Practitioner, a Genos Emotional Intelligence Training Practitioner and Master Trainer and am certified in a number of other evidence based behavioural leadership, employee engagement and feedback tools such as Insights Discovery, Clarity4D and Investors In People.
I am a people person through and through. I want to build relationships and make a positive impact on people’s lives and have over twenty years’ professional experience helping businesses to achieve excellence through their people. My experience spans throughout the professional services industry, working with some of the top international financial services and law firms; into the hospitality industry; SMEs; not for profit and charitable organisations. I have sat on numerous boards and assisted clients through significant organisational change.
I am an energetic motivator and problem solver with a successful track record of driving businesses, developing strategies that align to the company vision and values, hiring, training and developing the very best talent and providing them with exceptional opportunities to thrive. I develop long and rewarding partnerships with clients, providing incomparable levels of service.
My biggest professional achievement to date is helping to establish, grow, develop and lead a highly successful, highly regarded and innovative recruitment and training and development consultancy in the Cayman Islands. Being the Investors In People Champion for the company, our highest accomplishment was being accredited as a Platinum Investors In People employer and then measured and rewarded with the Investors In People Platinum Employer of the Year Award in November 2019.
I love working with companies who are passionate about their people and who believe in investing in them and firmly believe that investing in your employees is the smartest business decision you can make. Richard Branson put it best: “Customers come second, employees first. It's a philosophy that brings unexpected benefits to both the company and its clients”.
I live and breathe the company’s values. I have the highest levels of integrity in everything that I do. I am authentic – what you see is what you get! I am passionate, energetic and always looking for opportunities to give back. When I am not working in or on my business, I am happiest being surrounded by amazing family and friends and love meeting new people and understanding “their story”. I am passionate about health, fitness and well-being and looking at life as a dynamic adventure. I am a life-long learner and have a zealous lust for life.
With a background in Human Resources and a 20+ year career in Leadership Talent Acquisition, Julie brings multi sector, global experience to Coaching. Her true partnering style has supported international businesses within Legal, Financial Services, Commercial Property, Media and Travel to design, market and pursue their growth strategies through talent.
Julie most recently worked with a Top Tier Legal 500 law firm in SW England where she was solely responsible for acquiring and onboarding Partners. It was the informal coaching side to this and previous roles, which solidified Julie’s pursuit of a Coaching career. She now takes great reward from supporting professionals to be at their best in life, work and career.
Julie’s blend of coaching and mentoring, supported by a range of personal development techniques and practical exercises, is an approach which brings clarity and instils confidence for the achievement of life and career goals. Personal and professional relationships are improved through raising self-awareness and facilitating a greater understanding of others. She focuses on the individual’s strengths and potential to encourage action, while respectfully challenging to help overcome obstacles and gain commitment and accountability for ongoing progress and success.
Qualifications and Membership of Professional Bodies:
Associate Member of the Chartered Institute of Personnel and Development (CIPD)
Career Coaching Certification, The Coaching Academy
High Performance Team Coaching The Coaching Academy
DISC personality profiling accreditation
Current studies: Personal Performance Diploma (ICF) and Neuro Linguistic Programming (NLP)
Masters degree (MSc) Human Resource Management
MA (Hons) Degree in European Studies with French
Originally from Scotland, Julie spent over a decade in Sydney Australia, balancing city working with all the activities that the Australian outdoor and coastal living offers. Having relocated back to the UK in 2018 to support family and reconnect with friends, Julie now enjoys life in and around Bristol. When she isn’t making the most of the West Country, Julie makes regular visits to France and Scotland to spend time with her many nieces and nephews.
Julie is an active Trustee and committee member for her local community associations and actively supports the maintenance and improvement of neighbouring green and built spaces. She’s also passionate about Health, Fitness and Wellbeing; a regular cardio & weights class attendee and runner as well as an aspiring Pilates teacher and amateur photographer.
Alyssa Norcross is a Business Administrator at Pinpointing Potential. Her role includes managing the administration of delegate profiles and assessment methods to a high standard of customer service. Alyssa works closely with the business to provide support with all learning and development activities and manage our social media platforms. She enjoys travelling and after completing her A-Levels she took a gap year to travel to America and Europe. Alyssa has a passion for music, and an interest in keeping fit by going to the gym regularly. She is very excited to see where her career takes her in the future – she hopes to run a business of her own one day.